Many tasks exist, from signing a management agreement to accepting the first booking. Our role is to make this as thorough, profitable, and painless as possible. Once the property is in the program, we will build a robust and engaging unit profile and segment the information available based on the end user.
As part of this onboarding process, we will use high-end scanning equipment to build a complete virtual walkthrough of the property and use the scan to create 2k static marketing images with the added value of a baseline for the property at the time of capture. The “virtual twin” is handy whether you are trying to demonstrate to the guest the location of the bathrooms or verify the furnishings and their placement at the time of capture.
While we are predominantly a “drive to” market, we also have distribution through several international channels, including Airbnb and VRBO. In addition, we will be listed on Booking.com along with six other niche market platforms, including products like HomeToGo, Whimstay, and FindRentals, among others, as of the first quarter of 2024 and some earlier than that.
In addition to this, as you are already aware, we have our website domain and market through more traditional channels such as email, paid search, and retargeting through Google, Bing, Meta, Savannah Chamber, and a handful of local specialty sites, including TybeeIsland.com.
We also use social media channels for distribution, including featured property posts, Instagram reels, etc. Our website includes enhanced features to capture guest information and increase conversion through tools like shopping cart abandonment and guest information capture pop-ups. Our email campaigns have segmented focus on various cycles of the guest booking path from inquiry to in-house and cyclical post-stay anniversaries.